Rule Fragrances

Inspired by da Vinci’s motto “Simplicity is the ultimate sophistication”, RULE FRAGRANCES was conceptualized in September 2018. Rule Fragrances is a contemporary perfume house born from the harmony of artisanship and luxury. RULE FRAGRANCES is developed in Istanbul, in the homeland of diverse cultures and civilizations where East meets West.

The sophisticated approach in the design of the packaging, the bottle and all visual artworks of RULE FRAGRANCES uses the golden ratio present in nature and brings it together with a simple and minimalist line born out of the harmony of artisanship and luxury.